A New Era for Pfaff Motorsports

Photos: Jordan Lenssen

With the switch from Porsche to McLaren for the 2024 IMSA WeatherTech Season, it was time to shake things up and create a new livery identity. The goal was to maintain Pfaff’s “plaid” identity, while incorporating the current McLaren’s papaya orange and blue colours. A “ghost” plaid was created, to give the feel of the carbon-based McLaren liveries currently running in Formula 1 and Indycar.

A collaborate effort, the final livery incorporates design concepts from both myself and Lawrence Yapp of Pfaff Motorsports.

Wrap installation was done by the great team at C17Media.