HOMETOWN PRIDE

All Photos: Jordan Lenssen

Pfaff Motorsports and Canadian Tire Corporation-owned brand MotoMaster are teaming up for a special hometown livery for the 2023 Chevrolet Grand Prix IMSA race at Canadian Tire Motorsports Park.

As with most Canadians, Canadian Tire holds a special place in my heart. Not only have a spent hours walking through their aisles looking for anything from socket wrenches to hockey sticks, I was an employee during my college days, as a bicycle assembler.

This was a special project for me, and Pfaff gave me free rein to come up with an all-new design for the fan-favourite #PlaidPorsche. Utilizing shapes and colours that echo the MotoMaster branding and logo, I’m really proud of how this came together, and I hope you enjoy it as much as I did creating it.

3D Render by DAKINS DESIGN

Original Design Submission